Analytics & finance

Numbers you can defend: defined metrics, a control-group profit report, a liability forecast, and an export that reconciles to the cent.

Analytics

Enrollment, earning, redemption and breakage over the last 12 months. Every metric expands a "What counts?" definition — no guessing whether "issued" includes reversals (it doesn't) or which timezone a month is (UTC).

The holdout report

With holdouts enabled, this report compares net revenue per program member against the control group and multiplies the uplift into incremental gross profit — measured against your real margin where order margins exist, an assumption where they don't (it tells you which).

Liability & forecasting

Outstanding liability is what you'd owe if every member redeemed today — derived from the append-only ledger, never estimated. The 12-month forecast projects it forward from real open value by expiry date, your measured redemption speed, and trailing issuance: opening, issued, redeemed, expired, closing — month by month.

The accounting export

Finance exports the full ledger as CSV — integer paise, rule versions, parent links, idempotency keys, reasons, actors, timestamps. It reconciles to the cent against the liability figure because both come from the same ledger. Capability-gated and audited.

ExampleMonth-end: liability shows ₹1,84,320 → the CSV's open entries sum to exactly ₹1,84,320. If they ever didn't, that's a bug we'd treat as severity one.
Good to knowThe simulator and backtests (Imports & backtests) answer "what would this cost?" before you commit — same math, hypothetical inputs.

Next: Integrations & migration