Member email

What your members hear from you, when — and how to make it look like you rather than like software.

The three moments

Members are told at the three points they actually care about, and nowhere else. No digests, no “we miss you”.

· Points earned — after an order, saying how much and when it unlocks.
· Ready to spend — the moment held coins clear your return window.
· Store credit added — once the money is genuinely on their Shopify account.

Good to knowEvery one is off until you switch it on. These go out under your name, so nothing sends because we decided it should.

Your words, not ours

Settings → Email → Member notifications. Each message has an on/off switch and an “Edit wording” panel covering the subject, heading, body and button label.

Placeholders fill in the real numbers:

Example{amount}

Example{balance}

Example{program}

Example{releaseDate}

Example{orderRef}

Good to knowLeave a field exactly as it came and it stays linked to our default — so when we improve the wording, you get the improvement. Change it and it's yours permanently.

The designer

Settings → Email → Open the email designer. Drag blocks onto the canvas — heading, text, a big number, a progress rail, buttons, detail rows, images, dividers. Click a block to edit it; with nothing selected you get the email-wide settings (header style, fonts, background, the inbox preview line).

Preview shows the real email at desktop and mobile widths — the canvas is a working approximation, the preview is the truth. Send test puts it in your own inbox, which is the only way to judge how it lands in a real mail client.

Prefer to write the markup yourself? The HTML tab hands over the source. Scripts, iframes, event handlers and unsafe links are stripped when you save, and you are told exactly what was removed rather than quietly having your work altered.

Good to knowSwitching between the visual editor and HTML warns you first. Neither direction is lossless: HTML can't be rebuilt back into blocks, and returning to blocks discards HTML edits.

Sending as you

Once you verify your domain (Settings → Email → sender identity), member mail comes from your address. Until then it sends from our verified address carrying your sender name — never from an unverified address, which mail providers would treat as spoofing and reject.

Next: Members & privacy →